Strategy and solutions for organizations contributing to social progress
I've spent more than a decade helping nonprofits, foundations, large brands, and government agencies improve their organizational strategies and communications efforts. Whether convening stakeholders to align around a new organizational vision, developing a content strategy and measurement plan, or designing a multi-channel community engagement campaign, I'm relentlessly focused on helping clients reach their goals.
What does it mean to be "relentlessly focused" on your goals?
It means asking "why?" early and often during any project. It means understanding (and caring about!) what you are trying to achieve, whether it's improving high school graduation rates in your community, influencing health policy debates with your research, or increasing the number of return customers for your business. It means using our shared understanding of your goals to determine which audience segments to target, which strategies and tactics to pursue, and which metrics we'll use to measure success. It means being selective in a world of ever-growing and evolving communications platforms and finite time and resources. And ultimately, it means helping you reach and exceed your goals with solutions that are tailored to your unique needs.
Get in touch with me to set up a consultation, or use the contact form at the bottom of this page to inquire about whether my services are right for you.
Alexandria, VA 22307
How I Can Help
ONLINE (+ Offline) COMMUNITY STRATEGY
Are you harnessing the power of your fans, customers, alumni, or coalition to help you meet your goals? I can help identify communities of supporters, develop a strategy and channel(s) to engage them, and produce original content and campaigns for your online community, social platforms, and IRL events.
Digital Strategy & Implementation
Are you wondering if now is the right time to redesign your website, invest in a new social media platform, or find a new hosting provider? I can help assess digital technologies, develop a custom strategy that meets your needs and budget, and assist with RFP development and vendor selection.
ORGANIZATIONAL Design & Effectiveness
Is your organization living up to its potential? I can evaluate your current strategy and performance, identify opportunities for improvements that align with your strengths and differentiators, convene key stakeholders to develop a new strategy, and design an implementation plan to ensure success.
DATA PUBLISHING & STORYTELLING
Do you have data and/or analysis you want to share with internal or external audiences? I can help you uncover how different audience segments think about data, find it, and use it to ensure your data publishing, visualization, and storytelling efforts are achieving the intended results.
COntent AUDITS & STRATEGY
How well is your content performing? Which content types, platforms and/or messages are yielding the best results? I can assess your traditional and digital content processes, structure, substance, and experience design and develop a new comprehensive content strategy that addresses your high priority goals.
AUDIENCE RESEARCH & ANALYSIS
When was the last time you asked your key audiences how they perceive your brand, to what extent they value your products or services, or if they have any difficulty using your website? Through surveys, interviews, and usability tests I can uncover insights to better serve your audiences.
Use the form below to contact me regarding your project. Please be as detailed as possible. You may also email or call me to discuss your needs.