Strategy and solutions for organizations building social capital
I've spent more than a decade helping nonprofits, foundations, large brands, and government agencies improve their organizational strategies and communications efforts. Whether developing a communications strategy, refining messaging, launching a new website, or designing a multi-channel campaign, I'm relentlessly focused on helping clients reach their goals.
What does it mean to be "relentlessly focused" on your goals?
It means asking "why?" early and often during any communications project.
It means understanding (and caring about!) what you are trying to achieve, whether it's improving high school graduation rates in your community, influencing health policy debates with your research, or increasing the number of return customers for your business.
It means using our shared understanding of your goals to determine which audience segments to target, which strategies and tactics to pursue, and which metrics we'll use to measure success.
It means being selective in a world of ever-growing and evolving communications platforms and finite time and resources.
And ultimately, it means helping you reach and exceed your goals with communications solutions that are tailored to your unique needs.
Get in touch with me to set up a consultation, or use the contact form at the bottom of this page to inquire about whether my services are right for you.
Alexandria, VA 22307
How I Can Help
ONLINE COMMUNITY STRATEGY
Are you harnessing the power of your fans, customers, alumni, coalition, etc. to help you meet your goals? I can help identify communities of supporters, develop a strategy and channel(s) to engage them, and provide hands-on management for your online community and social platforms.
Digital Strategy & Implementation
Are you wondering if now is the right time to redesign your website, invest in a new social media platform, or find a new hosting provider? I can help assess digital technologies, develop a custom strategy that meets your needs and budget, and assist with RFP development and vendor selection.
DATA PUBLISHING & STORYTELLING
Do you have data and/or analysis you want to share with internal or external audiences? I can help you uncover how different audience segments think about data, find it, and use it to ensure your data publishing, visualization, and storytelling efforts are achieving the intended results.
Campaign Design & Execution
Do you want to raise awareness about an issue, increase the reach of your research, launch a new product or service, or attract more event registrants? I can design a multi-channel campaign that uses the right mix of traditional and digital media to get you the results you need.
COMMUNICATIONS AUDITS & STRATEGY
How well are your current communications efforts performing? Which platforms and/or messages are yielding the best results? I can assess your traditional and digital communications work and develop a new comprehensive communications strategy that addresses your priority goals.
AUDIENCE RESEARCH & ANALYSIS
When was the last time you asked your customers how they perceive your brand, to what extent they value your products or services, or if they have any difficulty using your website? Through surveys, interviews, and usability tests I can uncover insights to better serve your audiences.
Use the form below to contact me regarding your project. Please be as detailed as possible. You may also email or call me to discuss your needs.